Matomo
Open-source web analytics platform you can self-host.
Google Analytics
Free web analytics for sites and apps from Google.
Quick facts
- Category
- Web Analytics
- Pricing
- freemium
- Website
- marketingplatform.google.com
- Status
- live
- Listed
- 2026-05-19
- Last verified
- 2026-05-19
Description
Google Analytics tracks visitor behavior on websites and mobile apps, giving marketers and developers visibility into traffic sources, user paths, and conversion funnels. It's free for most sites, integrates directly with Google Ads and Search Console, and lets you build custom reports without leaving the Google ecosystem.
Alternatives
All alternatives to Google Analytics →Simple Analytics
Privacy-first website analytics with a clean dashboard.
Fathom Analytics
Simple, privacy-focused website analytics without cookies.
Plausible Analytics
Privacy-friendly, cookieless web analytics.
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