AskNicely
NPS and customer feedback platform for frontline teams.
Alternatives · 2026
Alternatives to Wootric (InMoment)
NPS and CSAT product feedback, now part of InMoment.
7 hand-curated alternatives from MintedSaaS's directory. See the Wootric (InMoment) listing →
Wootric, now part of InMoment, is a net promoter score and customer satisfaction measurement tool that collects feedback through surveys triggered at key moments in the customer journey. It's used by companies that want to track customer sentiment regularly and correlate feedback with their own operational data. The product sits between lightweight, DIY survey builders and full-suite VoC platforms—it does one job well (NPS/CSAT collection and basic analysis) without demanding months of implementation.
Teams reach for Wootric when they need feedback metrics they can act on quickly, without building a dedicated customer insights function. Common workflows include sending surveys after support interactions, post-purchase touchpoints, or at regular intervals to gauge overall health. It appeals to mid-market companies with a clear use case for NPS tracking but no need for advanced text analytics or enterprise integrations. Smaller teams often consider it alongside Delighted or AskNicely for the same reason: simple setup, focused feature set, and pricing that scales with survey volume rather than headcount.
What we offer that competes
Delighted
Lightweight NPS, CSAT, and CES survey tool from Qualtrics.
Jotform
Drag-and-drop form builder for surveys and workflows.
Qualtrics
Enterprise experience management and survey platform.
Google Forms
Free survey and form tool inside Google Workspace.
SurveyMonkey
Long-running survey platform with templates and analytics.
Typeform
Conversational form and survey builder loved for its UX.
What to look for
- Whether the platform auto-triggers surveys based on customer actions or purchase events without custom coding
- Whether you can export complete survey responses (not just aggregate scores) as CSV or API access for your own analysis
- Whether the tool integrates natively with Salesforce, HubSpot, or your primary business system without middleware
- Whether pricing scales on survey volume or monthly users, and at what volume your costs become prohibitively high
- Whether the platform supports multilingual surveys and localized response scales for international customer bases
- Whether you can white-label the survey experience or customize the branding beyond basic color and logo changes
FAQ
What's the difference between NPS and CSAT, and which should I measure?
NPS asks a single question (likelihood to recommend on a 0-10 scale) and is best for tracking loyalty trends over time. CSAT asks how satisfied someone was with a specific experience, usually on a 1-5 scale, and is better for diagnosing friction points. Most companies track both: Wootric and Delighted both support this.
Are there free alternatives to Wootric?
Google Forms and Jotform offer no-cost survey tools, but they don't automate delivery to your customers or provide NPS-specific reporting. Typeform has a free tier but charges for conditional logic and integrations. For true free NPS software with no feature restrictions, the options are very limited.
What should I look for in an NPS platform?
Decide whether you need one-way surveys or ongoing dialogue, what response rate you can realistically expect, and how you'll segment feedback by customer cohort. Then check the integrations your stack relies on: Salesforce, HubSpot, or your data warehouse. Finally, verify the data retention policy and whether you can export raw responses.
Can I send surveys based on customer behavior or events?
Yes—this is a core feature of Wootric, Delighted, and AskNicely. They can all trigger surveys when a customer takes an action (completes a purchase, opens a support ticket) or on a calendar schedule. Qualtrics and SurveyMonkey support this too, but with more complex setup and higher pricing.
Which Wootric alternatives work best for B2B?
AskNicely and Delighted are both popular in B2B because they handle open-ended feedback well and integrate cleanly with Salesforce. Qualtrics is the best choice if you need advanced statistical analysis or want to measure cross-functional performance across the org. Google Forms is the cheapest but offers almost no B2B-specific features.
How do I know which platform will actually get survey responses?
Response rates depend far more on when and how you ask than on the platform itself. Test a survey with a small segment first to see your baseline, then compare features that boost completion: mobile optimization, survey length limits, and visual design. Most platforms won't guarantee a response rate.
Do I need to integrate NPS feedback with my CRM?
Not strictly, but it's valuable if you want your support or sales team to see each customer's recent feedback without switching tools. Delighted, AskNicely, and Qualtrics all have native Salesforce integrations. Wootric integrations are narrower, so check your specific CRM before choosing.
What's the typical cost to switch from Wootric to another platform?
If you're exporting only aggregated NPS scores and trends, switching is low-cost. If you've built workflows around historical survey data, you'll want to verify that your new platform can import raw responses. Most platforms (Delighted, AskNicely, Qualtrics) support CSV import, but data mapping takes time.