Kit
Email marketing for creators (formerly ConvertKit).
Alternatives · 2026
Publishing platform for paid email newsletters.
2 hand-curated alternatives from MintedSaaS's directory. See the Substack listing →
Substack is a publishing platform that lets individual writers, journalists, and small teams launch paid email newsletters with minimal upfront work. You publish content, set subscription prices, and Substack handles billing, reader management, and email delivery. The platform's strength is simplicity — you don't need technical skills or your own infrastructure. Most Substack creators are solo operators or small publications building direct relationships with readers through email, ranging from tech writers to political commentators to niche hobbyists.
Creators choose Substack because it removes the operational burden of running a subscription business. You write, hit publish, and readers receive an email. But some publishers find the platform's all-in-one model constraining: you can't easily white-label the experience, integrate with external tools beyond basic webhooks, or export your audience to move platforms later. Others object to Substack's revenue cut or its moderation policies. That's where alternatives come in. Kit and Beehiiv both serve newsletter creators, but with different trade-offs around pricing, customization, and audience portability.
Email marketing for creators (formerly ConvertKit).
Newsletter platform with built-in monetisation and growth tools.
Substack positions itself as the simplest entry point — you sign up, write, and collect money. Kit and Beehiiv add more creator-facing features like segmentation, automation, and referral programs. Kit is lighter and cheaper; Beehiiv is more feature-rich and marketing-focused. The choice depends on whether you want minimal friction or more control over subscriber behavior.
Kit offers a free tier for creators who don't charge subscriptions. Beehiiv also has a free plan but with fewer subscribers allowed. Both charge for paid subscription features. If you want zero cost, Ghost (self-hosted or managed) is free at the core, though you'll manage more yourself.
Substack lets you export your subscriber list, but you lose the Substack relationship with them — they won't automatically follow you. Kit and Beehiiv make this easier by providing migration tools and retaining the subscriber connection on their platforms. This is a real consideration if you think you'll switch later.
Substack supports co-authors but is designed around individual voices. Beehiiv and Kit both have team collaboration features built in, making them stronger for publications with rotating or multiple authors. If you're running a small media outlet, Beehiiv's team tools are more mature.
Kit and Beehiiv both take a smaller cut than Substack's 10%. Kit charges 2.2% plus payment processing on subscription revenue. Beehiiv charges a flat fee per subscriber tier. Ghost (self-hosted) lets you keep 100% but requires you to handle payment processing yourself.
Substack offers limited branding control. Kit gives you more template options and basic customization. Beehiiv lets you white-label more aggressively, including custom domains and branded subscriber portals. If visual differentiation matters, Beehiiv and Kit outpace Substack.
Substack has minimal integrations beyond basic webhooks. Beehiiv and Kit both connect to Zapier, allowing you to trigger actions in CRMs, Slack, or analytics tools. Beehiiv has deeper native integrations with platforms like ConvertKit and TinyLetter.
Kit's free tier is the cheapest option if you don't charge yet. Once you monetize, Kit's 2.2% cut is lower than Substack's 10%. Beehiiv's free plan covers small subscriber counts, then moves to per-tier pricing. Substack starts charging 10% of subscription revenue from day one, with no free tier for paid newsletters.