Apollo.io
Prospecting database paired with outbound sequencing.
Alternatives · 2026
CRM that lives inside Google Workspace.
14 hand-curated alternatives from MintedSaaS's directory. See the Copper listing →
Copper is a lightweight CRM built directly into Google Workspace that syncs contacts, deals, and tasks across Gmail, Google Calendar, and Google Drive. It's designed for teams that already live in Google's ecosystem and want to avoid a separate CRM platform — typically small to mid-market companies, agencies, and freelancers who prioritize simplicity over deep customization. Copper handles lead tracking, deal management, and basic reporting without requiring you to switch applications or learn a new UI.
The typical Copper user is someone who'd rather configure a CRM in minutes than spend weeks on implementation. They value the fact that everything stays within Google Workspace and don't need the enterprise features of Salesforce or HubSpot. But if you need a CRM that works across multiple platforms, offers more flexible integrations, provides stronger reporting and forecasting, or supports teams that use Slack, Microsoft Teams, or other non-Google tools, you'll want to explore the alternatives listed below. Many companies also outgrow Copper as their sales process becomes more complex or their team expands beyond a handful of people.
Prospecting database paired with outbound sequencing.
Microsoft's enterprise CRM integrated with Office and Teams.
Apollo.io, HubSpot, and Pipedrive are popular Copper replacements. Apollo.io matches Copper's simplicity and adds enriched contact data; HubSpot scales better for growing teams and includes marketing automation; Pipedrive is built for sales-first teams with strong deal visualization. Choose based on whether you need to stay in Google Workspace (Copper does that best) or whether you need deeper integrations and reporting.
Yes. HubSpot's free tier includes basic CRM, contacts, and deals. Pipedrive offers a 14-day free trial but no true free plan. Zoho CRM has a permanent free tier supporting up to 3 users and 100 contacts. Freshsales offers 30 days free. If free-forever is required, HubSpot or Zoho are your strongest options.
HubSpot, Slack-native integrations make it the easiest to adopt if your team primarily uses Slack. Pipedrive, Freshsales, and Close also integrate with Slack, though they're less optimized for it than Copper is for Google Workspace. If Slack is core to your workflow, avoid Google Workspace–centric tools and pick a platform-agnostic CRM instead.
If you have a small sales team (under 5 people), simple workflows, and few custom fields, Copper or Apollo.io are sufficient. If you have multiple teams, complex approval processes, custom reporting, or need to track detailed customer attributes, step up to Pipedrive, Freshsales, or HubSpot. Anything larger than 20 sales reps typically needs Salesforce or Microsoft Dynamics 365 Sales.
Most competitors (HubSpot, Pipedrive, Freshsales, Zoho CRM) are platform-agnostic web apps with Slack, Teams, and email integrations. Apollo.io and Attio also integrate with Gmail and Google Workspace, though not as deeply as Copper. SugarCRM and Insightly can be self-hosted on your own servers. Microsoft Dynamics 365 Sales is built for the Microsoft ecosystem.
Yes. Copper allows CSV export of contacts and deals. Most CRM platforms (HubSpot, Pipedrive, Zoho, Freshsales) accept bulk CSV imports. A few, like Salesforce, offer dedicated migration tools. Check the target CRM's import documentation for field mapping; some fields don't map automatically.
HubSpot, Pipedrive, and Freshsales have the most polished mobile apps for iOS and Android. Salesforce and Microsoft Dynamics 365 Sales also have native apps. Copper's mobile experience is limited to Google Workspace's mobile interface. If mobile-first access is critical, Pipedrive or Freshsales are stronger than Copper.
HubSpot starts free; paid tiers are $50–$3,200/month depending on users and features. Pipedrive is $14–$99/month per user. Freshsales starts at $15–$79/month per user. Zoho CRM is $14–$65/month per user. Salesforce is $100–$300/month per user and requires annual contracts. Copper is $10–$60/month per user. More features and users push costs higher across all platforms.